I keep seeing demos where AI generates perfect on-brand emails in seconds. In production, we still edit every send. Tone drifts. Legal disclaimers get dropped. Product names get hallucinated.

Brew and similar tools cut production time significantly. That is real. But calling it zero-touch is how teams ship embarrassing mistakes during peak season.

Our rule: AI drafts, human approves, legal reviews anything with pricing or health claims. The workflow is faster, not absent.