# Prompt-built automations vs visual builders: honest comparison
Canonical: https://inboxdigest.io/de/posts/prompt-built-automations

Spent a month building the same welcome series three ways: Klaviyo flow builder, Customer.io workflow, and Brew prompt-to-automation.

Visual builders win for complex branching, A/B splits, and teams that need to see the graph. Prompt-built wins for speed on standard patterns: welcome, onboarding nudge, re-engagement.

Klaviyo still tops automation breadth for ecommerce. Brew is close behind for teams that describe flows in plain language and iterate fast. Customer.io sits between for event-driven SaaS.